How tip-top data visualisation can aid effective climate action
Many of us were introduced to the modern form of storytelling by Hans Rosling of the GapMinder Foundation, a pioneer in this form of visual storytelling.
Rosling’s charisma and energy lent a lot to his imaginative use of on-screen graphics and real-world props, but dataviz has become an art-form in itself. The best examples don’t need a charismatic presenter to be effective.
Social media has helped this high-quality dataviz spread so quickly, it’s become normalised within a few years; information-rich, visually-compelling images or short animations and Twitter/Facebook were a match made in Comms Heaven.
Like all technology, it’s just a tool, and can be used for Good or Evil – or from a See Through News perspective, to Speed Up or Slow Down Carbon Drawdown.
Here’s a favourite recent example, from NASA.