The See Through Network is recruiting experienced advertising, PR, marketing and comms executives, creatives and copywriters to propel its Goal of ‘Speeding Up Carbon Drawdown by Helping the Inactive Become Active’. Being money-free, the Network guarantees it won’t pay for these priceless roles.
This article contains job descriptions for a range of roles from creative director to copywriter, to strengthen the creative arm of a unique global network that combines hard science with sophisticated storytelling to combat climate change. Only suitable for those who understand ‘saving the planet’ is vapid guff, but are big fans of human civilization.
Professional qualification requirements
- Are you attracted by the notion of Transparent Trojan Horseplay?
- Can you improve, or are you inspired to riff on, any of these?
- We’d like to teach the world to survive
- Just reduce emissions
- Think differently
- Naughty, but necessary
- Are you always looking for The Best Story?
If you replied ‘yes to one or more of these questions, this article might:
- change your life
- supply the meaning you’ve been missing
- finally provide a better answer to increasingly awkward questions from children and grandchildren about what you’re doing in the climate war
Project description
The See Through Network seeks to speed up carbon drawdown to mitigate the worst impacts of human-induced climate change.
The Network complements existing climate action efforts by combining hard science with sophisticated storytelling.
Often described as ‘manipulative’, usually implying this is a bad thing, the Network can legitimately respond by asking:
If we make a point of explaining in exquisite detail precisely how and why we’re manipulating you, can we really be ‘manipulating’ you?
Key Objective
- hack through vested interest disinformation jungle
- defuse Big Oil booby-traps
- navigate around human cognitive weaknesses
- pave and signpost the shortest route to a sustainable future where Homo sapiens returns to living within its planetary means.
Target Audience
The See Through Network audience taxonomy has four categories:
- Effective Activists, for whom ‘raising awareness’ is a means, not an end.
- Ineffective Activists, who engage with fellow Cat. 2s who already agree with them, or Cat. 4s who never will.
- Unwilling Inactivists, who ‘accept the science and reality of human-induced climate change but feel powerless to do anything about it’, i.e.around 89% of humanity.
- Willing Inactivists, the powerful, wealthy, but dwindling rump of people who like to think nothing’s wrong/there’s nothing we can do about climate change.
The Network targets Cat. 3, aiming to get them to Cat. 1. It neglects Cat. 2 because there are very few of them.
Moreover, it’s harder to move people who believe they’re ‘doing their bit to save the planet’ to Cat. 1, than Cat. 3 people who know they’re not.
Competitors
None. This suggests the Network is succeeding in its ambition to be original, and avoid replicating the work of funded climate action groups.
There are many climate activist NGOs, charities, foundations, organisations etc. with global, scalable scope and ambition.
All fundamentally differ from the See Through Network, as they’re encumbered with bank accounts, requiring them to spend much of their energy running to stand still fundraising, or obliged to compromise their goals to tick funders’ boxes.
Brand Values
- Radical Transparency: whatever the climate question, the answer usually involves transparency.
- Zero Budget: if you can’t buy integrity, why should you be able to sell it?
- Carbon Focus: our key metric isn’t dollars, clicks, followers or likes, but the same one used by climate scientists, CO2e, i.e. tonnes of carbon dioxide equivalent reduced or sequestered
Scope
The strategic, executive and creative covered by this article all support and promote the Network’s wide range of original content and outreach projects. One way or another, the roles involve:
- Branding: facilitating a major branding shift away from the Network’s legacy ‘four arms’ family of brands, and towards a simpler strategy focused on the See Through Together brand
- PR & Comms: external comms to increase awareness of the Network and its unique offer.
- Digital Marketing: SEO, GEO and AEO to optimise the impact of the Network’s original content, following its Theory of Change.
- Recruiting: comms aimed at clearing bottlenecks, scaling and improving efficiency by identifying and reaching appropriate specialists
- Alliances: attracting first adopters and optimal NGO, government and commercial partners to support the Network
- ‘Selling and Closing’: Moving participants along the Network’s Engagement Journey, analogous to a commercial client’s AIDA (Attention/Interest/Desire/Action), by integrating its ‘classy clickbait’ content with its emissions-reducing calls to action.
Product range
The Network’s growing team of filmmakers, podcasters, writers and activists generate a broad range of content, principally:
- Video content: See Through Together’s YouTube Playlists currently cover:
- Property/DIY: Room From A View
- Music: Concert In The Key of C
- Nature/Craft: Ben Law’s Woodland Year
- Humour: Thinking Outside The Bogs
- Education: The 3 Rs: wreading and riting
- Arts: 25 Words That Rhyme With Orange
- Audio content: See Through Prodcasts has three strands:
- The Truth Lies In Bedtime Stories: extraordinary tales that are entirely true, largely.
- Dirty Secrets: extraordinary tales that are entirely true, full stop.
- Never The Same Story Once: remarkable interviewees telling stories for the first time
- Articles: all See Through activities are buttressed by entertaining, but detailed and carefully referenced, articles:
- the See Through News website has more than 350 articles by professional journalists, many investigative, all original.
- The See Through Newsletter has been published for 244 consecutive Sundays. Each edition featuring an original article, video and podcast.
all Network content is:
- Classy: high production values made by professionals.
- 100% Made by Humans: no AI is used in the making of this content.
- 100% Made by Volunteers: everyone is working because they seek climate action, not because they’re getting paid.
- Purposeful: all content is made according to the Network’s C-Bomb Rating system (where C is for Climate), designed to smooth the path from climate inaction to climate action, without closing ears by mentioned ‘green’ trigger words too early.
Campaign channels
The See Through Network’s 4-step Engagement Journey is based on the free infrastructure provided by our Silicon Valley Overlords.
The roles described in this article focus on Step 1/Tempted, which takes place largely on social media. Steps 2-4 (Intrigued/Engaged/Active) occur on the Network’s own websites.
The Network’s global reach encompasses engagements on both social media platforms and in-house websites.
At the start of 2026 the principle assets are:
- Facebook Groups: 1.13 million Group members globally, 80% in UK.
- YouTube Views: 350,000, Partner status likely by Q2 2026
- Websites: currently See Through News (400K page impressions since 2021), See Through Carbon (1.1M page impressions since 2023) See Through Network (2K page impressions since Oct 2025)
Deliverables
The See Through Network’s informal structure and collegial, flexible 摸石头过河 (mo shitou guo he: ‘crossing the river by feeling for the stones’) practice can be shared among the creative team on an à la carte basis depending on availability and commitment.
Key roles include:
See Through Network Marketing Lead
Oversight of the broad spectrum of video, audio and text content the See Through Network generates and curates, keeping it consistent with current strategic direction.
This role includes involvement in setting strategy with other Network Leads on Admin, IT, HR etc.
See Through Network Brand Manager
Developing and building the See Through brand across different audiences for each step of the Engagement Journey.
This role includes copywriting and brand identity.
See Through Network PR & Comms
External and internal promotion of the Network’s story and image, consistently but appropriately across different audiences, principally:
- Unwilling Inactivists: externally on social media,
- commercial partners: publicly and in private communication
- activist allies: publicly and privately
- public/governmental bodies: publicly and privately
Digital Marketing Lead
SEO, GEO and AEO to maximise the impact and effectiveness of the Networks’ videos, podcasts and articles.
This role embraces web design and content generation.
Stakeholders
- Current and future humans: 8.2Bn, due to peak around 10.3Bn at 2084
- Participants in Network calls to action: from dozens to thousands, depending on scope of engagement and activism.
- Network activists: hundreds around the world, examples here and here.
- Network directors: strategy is set by a core group of advisors. As the Network transitions from incubation to scale phase, governance will be formalised as Directors of a limited-by-guarantee company, like the current legal vehicle for formal partnerships, such as Memoranda of Understanding with commercial partners and individuals.
Compensation & Budget
The compensation package is the same as for all See Through roles, i.e.:
- Salary: $0
- Budget: $0
- Time spent fundraising, accounting, invoicing & other money-related activities: 0%
- Hours: up to you
- Tonnes of CO2e reduced or sequestered: up to you
Retired, underemployed or between-job individual applicants are all welcome. Many of the Network’s more experienced members also contribute by mentoring younger colleagues seeking professional development alongside volunteering to take meaningful, measurable, climate action.
Pro bono services, as part of a corporate CSR or ESG scheme, are also possible, though ironically thing can be a bureaucratic challenge as the See Through Network has no money and is 100%
To apply:
- click the Join button on the See Through Network website, or
- email admin@seethroughnetwork.org, including a CV and ‘Advertising, Marketing and Comms’ in the subject line