See Through’s projects combine to measurably reduce carbon – here’s how you can take action to help
This article gives options for those who want to act now. It provides links to more detailed explanations of what combines our social media presence, newsletter, journalism, games and carbon accounting standard in service of their common Goal of Speeding Up Carbon Drawdown by Helping the Inactive Become Active.
I’m already in – what can I do now to reduce carbon?
Spread the word
The usual social media stuff – subscribe, like, click, comment, share etc.
It really helps if in your introduction or comment you mention the phrase ‘See Through Carbon’ or ‘See Through News’.
If you have a social media reach and are interested in promoting or collaborating on any of our projects, including the chance to preview new content:
email info@seethroughnews.org
Join Us
We have plenty of roles requiring all levels of expertise and experience, from novice to world expert.
Roles include everything from community Facebook notice board group moderators to software engineers, IT experts, filmmakers, musicians, writers and administrators.
Everyone volunteers pro bono, or donates any hard costs (like website hosting) directly.
This enables us to operate without even a bank account, making us far more nimble, agile, productive and responsive than if we had to deal with money. Liberation from the distraction of fundraising, financial accounting and auditing permits See Through to maintain our focus on carbon reduction.
To find out more:
email your resumé and area of interest to volunteer@seethroughnews.org
Get in the Loop
The range of See Through programmes is constantly expanding, evolving and improving. Currently, the principal areas of operation are:
- See Through News (journalism and content creation)
- See Through Carbon (free carbon measuring, accounting and consultancy)
- See Through Together (using social media to reach ordinary Unwilling Inactivists)
- See Through Games (online games to nudge players to Think, Learn and Act)
They are diverse and may appear unconnected at first glance. This is by design, part of our Methodology to attract as many Unwilling Inactivists as possible. Rather than risk deterring them with ‘green’ labels, we use sophisticated storytelling techniques to guide ordinary people to the same destination – measurable carbon reduction.
Track our progress via our weekly newsletter, featuring a new article, video and podcast from across the network. It’s free, brief, keeps your data private, lands in your inbox every Sunday.
Subscribe to See Through News Newsletter
Critique Us
See Through’s methodology may involve sophisticated storytelling, complex mechanisms and social media dark arts, but we’re radically transparent about our actions, motives and methods. We do our best to explain it all clearly to anyone curious, or sceptical, enough to want to know.
Transparency offers the opportunity to respond rapidly to constructive criticism, and further our goals by rapidly implementing suggested improvements.
Whether you’re sceptical of what we do, curious about how we do it, reckon we’ve missed a trick or two, or just want to encourage us for what we’re doing, we want to hear from you and encourage your robust interrogation.
Use the comment features, on YouTube or here on the website, to give your thoughts on any aspect of any See Through project. Being innovative involves making mistakes, and we benefit as much from your criticism as your praise.
Comment on any of our platforms
We’re developing mechanisms that will demonstrate a direct link between your action and measurable carbon drawdown (see below). These will be added to this list of action options as soon as they’re implemented and tested.
But how can this ‘measurably reduce carbon’?
See Through’s approach differs from most climate activist groups. No need for money means no need to advertise our ‘green’ purpose in our branding.
Approaching people without waving a green flag or a begging bowl enables us to engage people who are weary and suspicious of being ‘lectured’ about things they’re already aware of, but feel powerless to do anything about, by people who make them feel bad.
This approach is outlined in our FAQs, explained in articles at our seethroughnews and seethroughcarbon websites, and put into practice in everything we do, from our See Through Together YouTube channel to our See Through Social network of Facebook groups and other social media channels.
Briefly, See Through doesn’t ‘raise your awareness’ by telling you to make individual behaviour changes, like:
- Sort your recycling!
- Eat less meat!
- Ride a bike to work!
There’s nothing wrong with any of these calls to action, it’s just that people already know all about them.
Some are already doing them, some have tried and been discouraged by the fact that carbon emissions continue to rise, and that individual actions seem pretty ineffective when set against greater powers, like government regulation.
See Through’s Methodology is to engage ordinary people with attractive content in order to direct them to clear actions they can take to measurably reduce carbon, as you’re doing now.
See Through actions are targeted at the big levers of carbon reduction, like accurate corporate carbon reporting and changes in government regulation.
If you’re curious how they might work, here are some currently being developed by other members of See Through’s global network of pro bono experts:
See Through is not a commercial project. Its outcomes are not measured social media reach, or other proxies for ‘impact’, but in the same unit used by climate scientists, metric tonnes of carbon dioxide reduced or sequestered (‘CO2e’).
Thanks for your interest and support.