Pro bono managing & support roles to speed up carbon drawdown by helping the inactive become active
Management, support and admin-related roles to join See Through’s global network of experts, working to nudge ordinary people into taking action to measurably reduce CO2 emissions
See Through Volunteers’ Goal & Roles
See Through News is looking for experienced advertising professionals to join our team of pro bono experts contributing skills to measurably reduce carbon.
Creative and IT/tech roles are outlined in separate articles. The roles outlined in this article involve key management, administrative and support roles to serve See Through’s Goal of ‘Speeding Up Carbon Drawdown by Helping the Inactive Become Active’.
See Through’s range of projects requires the following roles:
- Volunteer co-ordinator: advertising, recruiting, assessing and allocating to maximise skillsets
- IT Project Manager: supervising the technical integration and maintenance of our network
- See Through Carbon Pilot Manager: administering See Through Carbon‘s seven Pilot projects
- STC SME Pilot Co-ordinator: admin for Pilot 1: Wiltshire/SMEs
- STC Live Music Pilot Co-ordinator: admin for Pilot 2: UK/Live Music
- STC Health Pilot Co-ordinator: admin for Pilot 4: UK/Health Services
- STC Farming Pilot Co-ordinator: admin for Pilot 6/Global Farming
- STC Textiles Pilot Co-ordinator: admin for Pilot 7/Global Textiles
- STC Live Music Audience Survey Manager: supervising innovative scheme to measure carbon footprints in the events sector
- Social Media Manager: overseeing the development and integration of See Through’s presence on various platforms with our core goal of carbon reduction
- Facebook Community Manager: overseeing See Through’s growing global team of community group moderators
- Facebook Community Group Moderators: moderating community groups in specific locales
- See Through Games Project Manager: supervising the development of our suite of 3 interconnected games from real-world demos to scalable online versions
- Carbon Accounting Manager: co-ordinating See Through Carbon‘s team of volunteer carbon accounting specialists
- Newsletter Editor: publishing weekly newsletter from See Through News, and developing a See Through Carbon newsletter
- Podcast Manager: overseeing, developing & producing See Through’s audio content The Truth Lies in Bedtime Stories and The See Through News Prod-cast
- Executive Producer: overseeing See Through’s video content, from observational documentary series like Ben Law’s Woodland Year to reality format Betting The Farm, music videos for Concert in the Key of C, and comedy Shorts for Thinking Outside The Bogs.
For detailed job descriptions, email your interest and a CV outlining your experience and personal interest in these roles to volunteer@seethroughnews.org.
See Through’s Audience
See Through programmes share the aim of measurable carbon reduction, interlinking various audiences, methodologies and storytelling techniques:
- Mass audiences: See Through News targets ordinary people who feel powerless to take action to reduce carbon, nudging them to take effective climate action. See Through Together leverages free social media infrastructure to reach these ordinary people. See Through Games gamifies Thinking, Learning and Acting to lead players on a path from climate inaction to action.
- Businesses: See Through Carbon is designed to help businesses under increasing regulatory pressure to accurately and publicly report their carbon footprints, and demonstrate carbon reduction.
- Governments: these programmes are integrated to apply measurable pressure to the big levers of climate action – influencing legislators to enact and enforce effective carbon reduction regulations.
See Through’s total reach is on track to pass 1,000,000 by the end of 2024.
See Through combines its own social media reach with that of its partners, targeting Unwilling Inactivists who accept the science and reality of human-induced climate change, but feel impotent do anything about it – i.e. around 80% of the world’s population.
See Through’s own social media reach is based on the world’s #1 platform, Facebook, via a unique network of volunteer-moderated community Facebook groups. In August 2024 sibling project See Through Together launched its YouTube channel to leverage the world’s #2 platform.
See Through’s reach has been growing exponentially at 10%+ per month since 2021. Initial audience is mostly UK, but the pilot model is being successfully deployed globally in Anglophone countries, and will shortly extend to other languages.
Sibling carbon accounting framework See Through Carbon is running 7 Pilots.
See Through’s Funding
See Through measures success not in dollars, but in the unit used by climate scientists – metric tonnes of carbon dioxide equivalent reduced or sequestered (CO2e).
The budget for all See Through activities is £0.00, including tax.
Founded in 2021, and driven by hundreds of volunteers from Global North and Global South countries, volunteers donate their human and online resources pro bono, See Through has yet to need a bank account.
Our first donation-in-kind was US$500,000’s worth of supercomputer-grade cloud processing, used as a prize for a competition to promote Global South carbon reduction.
Focusing on carbon reduction outputs, rather than money inputs, liberates See Through from the usual NGO constraints of fundraising and financial audits. It also guarantees an integrity many volunteers find attractive.
Being unencumbered by budgets, accounting, contracts etc. frees our network to focus on carbon reduction, maximise creativity, move rapidly and adapt fast.
See Through’s Methodology
See Through combines sophisticated storytelling, behavioural psychology, hard data, and tech.
See Through’s technical team amplifies the work of its creative volunteers towards the shared goal of measurable carbon reduction by developing, coding, maintaining, securing and integrating our IT infrastructure.
See Through combines free platforms, open source databases and systems, with bespoke software coded by See Through volunteers. Strategists include cutting edge AI experts, but most of See Through’s technical challenges are not inherently technically demanding.
The challenge is in efficiently and reliably supporting, facilitating and integrating See Through’s rapidly-growing public-facing programmes on a budget of zero.
See Through’s management/admin volunteers support and connect the work of its tech and creative teams.
See Through’s Branding
The See Through Network is a global network of pro bono volunteers contributing a wide variety of skills, all operating under various extensions of the See Through brand.
- See Through News is primarily journalistic
- See Through Carbon is a radically new carbon reporting framework
- See Through Together focuses on content creation with broad appeal, initially via its YouTube channel
- See Though Games creates interlinked online games
Other programmes and sub-brands are in development, all forming different components in mechanisms to convert eyeballs into measurable carbon reduction.
Contact
To join See Through’s volunteer team, email a brief description of your interest and experience with a CV to: